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Intern - Digital Marketing in Cleveland, OH at Arconic

Date Posted: 11/27/2018

Job Snapshot

Job Description

Arconic Wheel and Transportation Products (AWTP) is a business with a rich tradition and a bright future.  We invented the forged wheel in 1948 and we have remained the global leader in providing safe, strong, light-weight and innovative aluminum transportation products. AWTP produces over 4 million Aluminum wheels globally with annual sales exceeding $800 million.  AWTP products are highly engineered to operate in challenging environments with significant product liability risk and a wide diversity of end use applications ranging from passenger cars to heavy-duty trucks to commercial and military vehicles.
 
Our consumers enjoy many advantages which include: weight savings for more legal payload capability or increased fuel efficiency, one-piece forged strength, corrosion resistance that never needs painting, cool, true run to extend tire and brake life and brilliant good looks.
 
Role Objective:
Under the direction of the Digital Marketing Manager, Commercial Vehicle Wheels,
this position will have the following duties and responsibilities: assist in building and executing email marketing campaigns, optimize and grow Alcoa Wheels North America YouTube channel, help grow social media presence.  Projects will include but will not be limited to working with SFDC (Salesforce.com) and Pardot to segment the database and to create custom lists, creating effective messaging, building email templates, analyzing and optimizing campaigns, assisting in identifying new marketing technology platforms.   

Qualifications

Basic Qualifications:
    • 3.0 GPA and above
    • Must be involved in at least 1 extracurricular activity.
    • Prior work experience.
    • Must be currently enrolled in a Bachelor’s degree program in Digital Marketing & Design with an expected graduation date of August 2019, December 2019, or April/May/June 2020
    • Employees must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
Preferred Qualifications:
•       Strong working knowledge of email marketing applications (i.e Pardot)
•       Social media management for business and social media analytics
•       YouTube
•       Customer relationship management (CRM) software
•       HTML and basic code editor
•       Basic CSS
•       Employees must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
 

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