European Product Manager in Runcorn at Arconic

Date Posted: 1/5/2020

Job Snapshot

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Job Description

Primary Purpose of the role:

Under general direction of the Director, Global Product Management, the KEU Window and Door Product Manager will manage a product portfolio with the objective of maximizing Kawneer's competitive positioning vis-à-vis competition as well as the profitability of the company's products. In addition, the Product Manager will be responsible for driving marketing initiatives aimed at feeding the new product development process to ensure that product development activities are customer-driven and will meet future market needs.

Key activities and responsibilities include:

    • Continually assess existing and potential target markets for the KEU Window and Door product portfolio
    • Develop and Track critical business issues/needs related to the KEU Window and Door product portfolio
    • In conjunction with market research, assess current market data and trends
    • Coordinate/conduct market research related to the product line (concept testing, surveys, customer satisfaction, etc)
    • Establish product positioning, promotion and pricing in target markets.
    • Develop positioning efforts across markets – continually maintain clear and concise product positioning that highlights market-specific differentiators.
    • Liaise with Marketing Communications within KEU regions to structure literature and other supporting materials, fairs, seminars / dealer panels, advertising / communication campaigns, mailing, web site, PR
    • Define, implement and manage new product promotional activities and launch strategies across markets.
    • Track use of the product line and work closely with sales to obtain feedback
    • Analyse potential partnerships - both internal and external
    • Attend events, such as trade shows, focus group meetings, industry seminars to stay current with the industry, understand client needs, understand the competition and adjust messaging as needed.
    • Represent Kawneer on committees and organizations related to fenestration products


Knowledgeskills and qualifications required:

  • Strong leadership background of cross-functional teams
  • Strong technical and interpersonal communication skills
  • Must have strong financial and business acumen and a history of delivering on time and on budget
  • Analytical Expertise with ability to effectively review and use data from multiple sources to draw sound conclusions
  • Understanding of manufacturing cost and ability to analyse cost to establish customer pricing
  • Understanding of list pricing, discount schedules, gross margins
  • Understanding of green building market trends and latest developments
  • Mastery of the 4Ps of marketing
  • Master’s degree in Business or Engineering fields
  • Marketing/productmanagement experience in a B2B environment

  • Constructionor architectural systems experience