Marketing Manager - Kawneer Europe in Runcorn at Arconic

Date Posted: 1/9/2020

Job Snapshot

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Job Description

Primary Purpose of role: 

This role will report to Arconic Building & Construction Systems VP, Global Market and Product Strategy. As a member of the European Leadership Team, this role will support the profitability and growth of European business, through alignment with global marketing strategy, branding and execution of a coordinated European marketing plan.

Key activities and responsibilities include:

  • Act asEuropean leader within global marketing team, liaising with marketingleadership in North America to ensure global objectives are consistentlymet.  
  • Providesupport to GMs in each region and act as their key contact for marketing &communications
  • Lead Europeanmarketing organization through dotted line responsibility for regional marketingleads 
  • Create, plan,administer and manage marketing strategy in Europe to increase company’sEuropean market share and overall sales in line with corporate goals &promotion strategy
  • Oversee andapprove European marketing communications materials, at the country level.  
  • CreateEuropean brand and marketing materials, where needed/appropriate
  • Ensureconsistency of approach to marketing of Kawneer products and brand
  • Develop andmanage the European digital marketing strategy, cascading off of the globaldigital marketing strategy
  • Oversee all Europeanwebsites
  • Maximisemarketing & communication opportunities via sponsored events andorganizations
  • Approve and adminster European tradeshow calendar


Knowledge, Skills, Experience and Qualifications required:

  • Bachelors Degree in Marketing, Business or relevant discipine
  • Experience in B2B Marketing Strategy, communications and branding
  • B2B marketing 
  • Marketing strategy development and execution
  • Experience building/supporting global brands
  • Advertising planning
  • Tradeshow planning and execution
  • PR strategy and execution
  • Digital marketing
  • Excellent communication and leadership skills
  • Strong organisational skills and results driven
  • Budget responsibility
  • Computer Literacy (i.e. Excel, PowerPoint, Word

Desirabe Qualifications and Experience:

  • Pan-European Marketing responsibility in a multi-national organisation
  • Fluency in European Language in addition to English
  • Experience working in a matrix organisation